Business Coach With Benefits
For business owners and leaders.
A wingman for the business you are building. Dr Tom Hitchcock and the Mr Purple team coach owners and leaders across Australia on growth, sales, team and getting their week back. No corporate fog machine. No borrowed certainty.
Tom and the Mr Purple team. For ambitious owners and leaders across Australia.
A different kind of business coach
Most coaches hand you a whiteboard and a quote. Tom and the team hand you a wingman.
A team genuinely in your corner that learns the business, names the real problem and makes sure something actually happens. Close enough to matter. Independent enough to tell you the truth.
Based in Sydney
A business coach in Sydney, coaching Australia-wide
Mr Purple is a business coach based in Sydney, working with owners and leaders right across Australia. If you are looking for a business coach in Sydney who understands NDIS, aged care and allied health businesses, and who will not bury you in jargon or compliance fog, pull up a chair. Dr Tom Hitchcock and the team bring candid coaching, specialist input and practical help between sessions, wherever you are.
NDIS business coaching · Aged care business coaching · Allied health business coaching
Dr Tom and Mr Purple ideas have featured in
Plain answers
What does a business coach actually do?
A business coach is an outside partner who helps an owner or leadership team decide what matters most, build the habits and systems to get it done, and stay accountable while they do it. At Mr Purple that means Dr Tom Hitchcock and a team of coaches and specialists working on your growth, sales, team and time, with practical help between sessions.
It is not therapy, not a motivational speech and not compliance advice. It is a regular, candid conversation about how the business really runs, followed by work that actually gets done.
How coaching with Mr Purple works
Step 1
Discovery
A free 15 minute call. Bring one business wobble, Tom asks the awkwardly useful questions and you both work out whether there is a fit.
Step 2
Diagnosis
The loud symptom is rarely the real cause. We look at priorities, numbers, people and the owner’s diary, find the pattern underneath and agree what to change first.
Step 3
Transformation
Regular coaching, clear 90 day priorities owned by named people and hands-on help between sessions, so the plan turns into things that actually happen.
Ready for the detail? See the coaching routes, or meet Tom and the team.
Why Mr Purple is different
Not another motivational vending machine
1
A team, not a lone guru
Tom leads a team of coaches, specialists and an execution agent. You get a whole corner, not one busy person with a calendar.
2
A method, not motivation
Mistakeology turns your most expensive mistakes into the system that stops them repeating. Ideas you use on Monday, not a highlight reel.
3
Proven on the big stage
Thinking that has earned a TEDx stage and coverage from Amazon and Entrepreneur to Wikipedia and CBS, now pointed at your business.
Business Coaching
Coaching built to scale with you
Start with the wobble that keeps returning. Investment is agreed after a short fit call, once the scope is clear.
SolopreneurFor the founder doing it all
A business brain on call.The clarity most founders only reach after an expensive mistake, on tap from day one.
- Regular one to one coaching with Tom
- Direction, decisions and real momentum
- The habits and rhythm the business runs on
- A thinking partner who remembers the history
EntrepreneurFor early stage growth
Habit Coaching included.The part that makes the strategy actually stick. Most coaches charge extra for it.
- Everything in Solopreneur
- You, plus one key leader in the room
- Leadership, delegation and accountability
- Habit Coaching included, at no extra cost
Scale UpFor a growing team and system
Recruitment included.Most businesses spend more filling one role than this package costs. That value alone can outweigh the fee.
- Everything in Entrepreneur
- Sales rhythm and performance
- Systems that let the business scale
- Recruitment done for you, included
Leading a bigger team or planning an exit? The Enterprise and Exit partnership brings the full suite, habit coaching and recruitment together. Ask Tom.
The full toolkit
Coaching, mentoring and training for every stage
Habit Coaching
The business changes when the repeated behaviour changes. Build the follow through, focus and rhythm that quietly decide results.
Book a fit callExecutive Coaching
For senior leaders carrying decisions, competing priorities and the weight of being expected to know.
Book a fit callSales and Performance Coaching
A healthy commercial rhythm and a team that owns performance, without turning anyone into a pushy stranger.
Book a fit callEmployment and Career Coaching
For a role change, a job search, a confidence wobble or a more deliberate next chapter.
Book a fit callMentoring
Borrow the lesson, not somebody else's life. Perspective from someone who has built, lost, sold and rebuilt.
Book a fit callFacial Pattern Recognition Training
Read people faster. Decode faces, micro expressions and behaviour to see how someone naturally thinks, communicates and decides. Faster trust, sharper hiring, calmer negotiations. Observation gives you information, not proof, and that is the edge.
Book a fit callThe flagship. The only coaching with an agent built in.
The Purple Carpet
Every other coach leaves you alone between sessions. The Purple Carpet gives you an agent: a business partner that works between your strategy sessions, a coach between the coaching, delivering done for you work that hits your goals.
Tom and the Mr Purple team set the direction. Your agent makes sure the work actually gets done.
Your agent, includedA business partner between sessions. A coach between coaching. Done for you delivery on your goals.
- OFIOFO diagnostic and Mistakeology map
- Owner and leadership coaching rhythm
- Sales and performance firepower
- Invite only, a handful of clients at a time
The Mr Purple difference
A business GP, not a motivational vending machine
The best relationship is not a dramatic rescue every six months. It is a team that knows the history, spots the small symptoms and asks the question everyone inside has learned to walk around.
One foot inside your world, one foot in the wider market. The goal is not dependence. It is a business that can breathe without one person holding its chest up.
What changes
- Clearer 90 day priorities
- Leaders who decide and own outcomes
- Meetings that create movement
- Healthier sales and performance habits
- A business that grows without losing the human bit
Bigger than coaching
The world of Mr Purple
One purple thread runs through all of it: make useful things happen for people and the businesses that serve them.
Products
Assistive Technology
Useful technology, clearly explained. Seenyor fall detection and wellbeing for home and care settings.
Explore the techVenture
Neurochamps
A Mr Purple venture championing neurodiversity and the way different minds thrive.
Visit NeurochampsMethod
Mistakeology
The systematic study of mistakes. Turn wobbles into better systems, not blame.
Learn Mistakeology
Who is behind Mr Purple
Dr Tom Hitchcock and the Mr Purple team
Tom is the founder of Mr Purple, a business coach, TEDx speaker and the mind behind Mistakeology. He leads a team of coaches, specialists and an execution agent, so you are backed by a whole corner, not one diary. Tom has built, lost, sold and rebuilt, and puts all of it to work in your business.
Bigger than coaching. A room for people who refuse to run a bland business.
The team, the agent, the podcast, Mistakeology and the Purple Carpet. Mr Purple is building the room ambitious operators want to be in. Pull up a chair.
Questions
Frequently asked questions
What does a business coach do?
A business coach helps owners and leaders decide what matters most, build the habits and systems to get it done, and stay accountable while they do it. Mr Purple coaches the whole business: growth, sales, team, leadership and the owner’s own time.
What is the difference between a business coach, a consultant and a mentor?
A consultant usually tells you what to do, often as a fixed project. A mentor shares what worked for them. A coach works with you and your leaders over time on how the business actually runs, and holds you to what you agreed. Mr Purple is coaching first, with mentoring and specialist input when the problem needs it.
How much does business coaching cost?
It depends on the scope, so we do not publish a single price. Routes run from Solopreneur to Scale Up, and the investment is agreed after a short fit call once the scope is clear. The first 15 minutes are free, and nobody chases you round the car park afterwards.
Do you coach businesses outside Sydney?
Yes. Mr Purple is based in Sydney and coaches owners and leaders right across Australia.
What makes Mr Purple different?
You get a team, not a lone coach: Tom, specialists and, on the Purple Carpet, an execution agent that does the work between sessions. Clear thinking plus things that actually get done.
Is this only for struggling businesses?
No. Growth creates the complexity that makes an outside perspective useful. It helps when a business is stuck, scaling, changing or too dependent on its owner.
What is the agent on the Purple Carpet?
A business partner that works between your strategy sessions: a coach between the coaching, delivering done for you work that moves your goals forward. As far as we know, no other coaching includes one.
What happens in the first call?
Bring one business wobble. Tom will ask a few candid questions, test the fit and agree the sensible next step. No surprise proposal ambush.
Ready to stop carrying it alone?
Fifteen honest minutes with a team that has seen it before. No hard sell and no interpretive dance.