You trained to help people. Nobody slipped a complete operating system into the graduation folder.
So you learned the business bit on the job: between appointments, after the last client, on Sunday nights with a laptop and a slightly worried expression. Mr Purple is allied health business coaching for owners who are good at the clinical work and want the business behind it to be just as solid.
Dr Tom Hitchcock and the Mr Purple team are based in Sydney, and coach practice owners across Australia.
What an allied health business coach does
An allied health business coach helps practice owners run a healthier business: a full but sensible diary, a steady flow of referrals, a team that owns its work, and an owner who can step away for a week without the place wobbling. Your clinical judgement stays yours. We work on the business decisions around it.
Sound familiar?
- Client work eats the week and the business gets whatever is left on Friday afternoon
- The team has grown faster than anyone’s leadership skills
- Referrals arrive in feast and famine, and nobody is quite sure why
- Every decision, big or small, comes back to you
- The clinic is busy, but it is not yet commercially calm
If you run a physiotherapy, occupational therapy, speech pathology, psychology, exercise physiology, dietetics or podiatry practice, or any other allied health business, and two of those made you wince, keep reading.
Allied health business coaching: what we work on
From clinician to owner
The skills that made you a great clinician are not the same ones that make a great owner. We help you make that shift deliberately, rather than by accident and exhaustion.
Referrals and growth that you can steer
Most practices grow through relationships with GPs, other practitioners, support coordinators and happy clients. We help you build a referral and sales rhythm that is steady, human and does not depend on you remembering to do it at 9pm.
Leading a clinical team
Clinicians are thoughtful, independent people who often did not sign up to be managed. We work on roles, expectations, feedback and meetings that create movement, so leadership feels less like herding very well-qualified cats.
Systems that run without you
Clear priorities, a sensible weekly rhythm and the habits that make follow-through normal. The aim is a practice that can breathe without one person holding its chest up.
Commercial confidence
Plenty of clinicians feel faintly awkward about the money side, as if caring about margins somehow cancels out caring about clients. It does not. A practice that is commercially calm can invest in its people, make room for complex clients and still be standing in five years. We help you look at the numbers with curiosity rather than dread, and make decisions from them.
Your time and your energy
If the practice only works when you are in it, you own a very demanding job, not a business. We work on what only you should do and what can safely move to someone else.
How it works: Discovery, Diagnosis, Transformation
Discovery. We learn your practice: the people, the patterns and the pressure points.
Diagnosis. We look past the loud symptom to the useful cause, using Mistakeology to treat repeated wobbles as data rather than blame.
Transformation. Agreed actions, owned by named people, reviewed against evidence. Execution support helps keep momentum between sessions.
Then we repeat it, because one good session is a nice afternoon and a rhythm of good sessions is a different business.
What changes
When it is working, you tend to see it in the ordinary week first:
- Clearer 90 day priorities, written down and actually used
- A team that decides and owns outcomes instead of queuing at your door
- Meetings that create movement
- Healthier referral, sales and performance habits
- A practice that grows without losing the human bit
Coaching routes for practice owners
Solopreneur. For the founder doing it all. Regular one to one coaching with Tom on direction, decisions and the habits the practice runs on. A thinking partner who remembers the history.
Entrepreneur. For early stage growth. You plus one key leader in the room, working on leadership, delegation and accountability, with habit coaching included at no extra cost.
Scale Up. For a growing team and system. Sales rhythm, performance and systems that let the practice scale, with recruitment done for you included.
Leading a bigger group of clinics or planning an exit? Ask Tom about the Enterprise and Exit partnership. Investment for every route is agreed after a short fit call, once the scope is clear.
Why Tom
Dr Tom Hitchcock has built, lost, sold and rebuilt businesses. He is a TEDx speaker, the host of The CUSP podcast and the mind behind Mistakeology. He asks the awkwardly useful questions, and he would much rather you learned from his mistakes than paid for your own.
A team, not a lone guru
Tom leads the coaching relationship. Behind him sits the wider Mr Purple team: coaches, specialists in sales, performance, people, recruitment and wellbeing, and execution support between sessions. On the Purple Carpet, our invite-only flagship, you also get an agent working on your goals between strategy sessions.
Your business GP, not your regulator
Mr Purple does not provide clinical, registration, governance or compliance advice, including on professional registration, Medicare or NDIS rules. Those belong with the right specialists and your professional body. We coach the business and the people running it, and we know when to refer you on.
Bring one business wobble
Fifteen honest minutes with Tom. Bring the problem you cannot quite name. No surprise proposal ambush, and no hard sell.
Allied health business coaching FAQs
- What does an allied health business coach do?
- An allied health business coach helps practice owners with the business side of the practice: referrals and growth, leading a clinical team, systems, and the owner’s own time. Your clinical work stays yours. We help the business around it run better.
- I am a sole practitioner. Is this for me?
- Yes. The Solopreneur route is built for founders doing it all, with regular one to one coaching on direction, decisions and the habits the business runs on.
- Do you give clinical, Medicare or registration advice?
- No. Mr Purple does not provide clinical, registration, governance or compliance advice. Those questions belong with your professional body and the right specialists. We coach the business and its leaders.
- Can you help me hire my next clinician?
- Recruitment is included in the Scale Up route, because the right hire changes a practice and the wrong one changes it too. We also work on the leadership habits that help good people stay.
- I deliver NDIS supports as well. Which page is for me?
- Both, really. Many allied health practices also deliver NDIS supports, and the coaching covers the whole business. Our NDIS business coaching page goes into more detail on the NDIS side.
- Do you coach practices outside Sydney?
- Yes. We are based in Sydney, and coach practice owners Australia-wide.
- How much does it cost?
- We do not publish prices. The right scope depends on your practice and what you want to change, so investment is agreed after a short fit call.