Podcast

The Mr Purple podcast

Real conversations about running a business. Dr Tom Hitchcock talks with founders, leaders and interesting humans about the wobbles, the mistakes and what actually works. All 142 episodes are here, each with its own page, player and notes. The show was formerly The CUSP Podcast, so some older episodes still carry that name.

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Latest episode

Episode 145 · 10 October 2026

Why Data Is the New Currency in Business, with Trent Taylor

Guest: Trent Taylor · 21 min

Ever wondered when data stopped being a spreadsheet and became currency? Dr Tom Hitchcock sits down with Trent Taylor of Kairos Strategies to explore his journey from HVAC tradesman to founder, why asset data shapes smarter decisions, and how partnerships can help a business scale.

Episode page and show notes

From Episode 143: No Plan B: The Fire in the Belly Every Business Needs, with Rajan Durarajen

Three one-minute lessons from Tom. More from this episode

No Plan B: motivation in reverse

Is your Plan B quietly giving Plan A permission to wobble? Make it hard to go back, and the only way is forward.

Go back to the bottom on purpose

Roll the sleeves up, know nothing, be uncomfortable. Choosing to be the beginner keeps you learning.

Word of mouth is the best advertiser

If you're doing the right thing, people talk. If you're not, they talk about that too.

Every episode

142 episodes

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New episodes arrive regularly. Follow the show wherever you listen.

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